Recuro help companies succeed with their subscription businesses

The subscription economy is booming and we’re here to help. Recuro is niche knowledge firm, helping companies across industries to build and grow their subscription businesses and their recurring revenue. 

Focusing only on the subscription business model

We work across industries

Media & Publishing

We help newspapers, magazines and other publishers to build and grow their subscription businesses. Both for print and for digital content.

SaaS & B2B services

We help SaaS and B2B services to build their offering, their products and to produce a healthy growth trajectory, balancing investments and revenue.

Lifestyle & Sharing economy

We help subscription lifestyle companies, such as transportation, health, groceries, boxes, accessories, clothing and eye-wear, to build their businesses.

Swedish Media industry

We have a particular focus on subscriptions in the Swedish media industry. Here we work with publishers, SVOD, streaming services, and more. 

How we engage

What we offer to clients


Providing free access to our open insights and newsletters for subscription executives


Our membership program for continuous expert support and access to tools and content


Consulting project within subscription strategy, business development or enablement


Let us manage your acquisition and retention as a professional partner to your business

Price: Free

Our Expertise

We can help you with consulting – from strategy through execution

Our expertise cover the full life-cycle of subscription businesses. From strategy & analysis, practical implementation to enabling the change within your organization.  

Strategy & Analysis

Understanding where to go by analyzing scenarios and setting the strategic direction


Making things happen by implementing changes in your organisation


Making change stick by enabling and building the right foundations in your organization


We've put together a membership for subscription executives

The Recuro membership is a unique offering for subscription business executives who aim to continuously grow and optimize their business. A mix of consulting support from Recuro, combined with tools, assets and content – giving you new insights and hands-on support. 

Consulting support

Monthly retainer for consulting services

Tools & Applications

Tools for analysis, forecasting and budgeting

Guides & References

Actionable insights to grow your business

Extended expert network

Direct on-demand access to experts


Here are two newsletters you might like

Subscriptions in
Swedish Media

Weekly update with news and analysis from the Swedish Media industry

  • Subscription business news related to the Swedish media industry
  • For stakeholders in newspapers, magazines, SVOD, audio books, more
  • Weekly newsletter in Swedish, at no cost, cancel anytime
  • We'll keep your data safe and never misuse your trust

Subscriptions in
Media & Publishing (English)

Weekly update with news and analysis for Subscriptions in the Media industry

  • Subscription business news related to the media industry
  • For stakeholders within newspapers, magazines, digital services
  • Weekly newsletter in English, at no cost, cancel anytime
  • We'll keep your data safe and never misuse your trust
Our Managed Services

We can help you run and grow your subscription business efficiently

Recuro’s managed services is a flexible solution for when you want a professional partner to run and grow you subscription business. We can provide a solution where Recuro take responsibility for more or less of your subscription sales & operations. We can help with customer acquisition, retention, customer support, administration and marketing. 

Customer acquisiton

Acquiring new subs through all channels

Customer retention

Design and run a great customer journey

Support & Administration

End-customer support and administration

Analytics & Reporting

Reporting and analysis for continued growth